4 Key Ingredients of Outstanding Web Design

           Outstanding web design is a marriage of art and science. It occurs when behind-the-scenes technical programming is infused with aesthetic appeal. The end result is a visually engaging and profitable marketing tool that appeals to both human visitors and search engine spiders. While this convergence of technological and creative skill can manifest itself in many ways, there are a number of specific factors that go into making any web design project a success.

Here are 4 Key Ingredients of Outstanding Web Design:

1. Consistency. The first ingredient of quality web design involves how well each individual aspect of the site relates to the rest. In other words, the overall look, feel and functionality of the site should be uniform. One way to achieve this is by using the same fonts and color scheme on each page. Return visitors to the site should be able to immediately recognize they are in the right place, regardless of what page they find. A site that uses a bunch of different fon